ABOUT SALMING
Salming are a Swedish shoe, equipment and apparel brand. Salming strive to design state of the art products engineered to help athletes push their limits. They embrace challenges and never quit. Salming are fast reacting to trends and develop their products with leading and innovative technologies. Combining this with their bold Swedish designs ensures the athlete receives a product that enhances their performance without compromising style.
OUR MISSION:
NO NONSENSE ATTITUDE, UNRIVALLED FEEL
CORE VALUES
OUR VALUES REFLECT WHAT IS TRULY IMPORTANT TO US AS A BRAND. THEY GUIDE THE WAY WE WORK WITH OUR BUSINESS PARTNERS. WITHIN OUR COMMUNITIES AND WITH EACH OTHER.
We strive to design state-of-the-art products engineered to help athletes push their limits. We’re risk-takers who never quit. The athletes we serve want to take their game
to the next level, and at Salming we provide the tools to get you there.
PASSION
With one of the greatest Ice Hockey players ever lived, Börje Salming, as founder of the brand with a mantra of ”willpower” and ”taking one for the team”. Our whole structure how we do things is with raw willpower.
Success does not come easy.
WILLPOWER
Swedish design which is at the cutting edge in function, technology and appearance. Carefully developed, quality-assured products. And a team with a passion to help you progress and perform.
ACCOUNTABILITY
We are the Swedish challenger with a vision to help athletes progress and perform. Taking on the biggest sport brands in the world and making them sweat enough to know that we're here to stay.